Hanover Outdoors

hanover outdoors An outdoor gear and fly fishing supply shop located in Hanover, New Hampshire. Hanover Outdoors provides the finest quality accessories for an active lifestyle. They specialize in fly fishing equipment, hiking and travel clothing and accessories, outdoor apparel, and gifts. Hanover Outdoors carries an extensive line of products from Asolo, Barbour, IBEX, Patagonia and Swiss Army to name a few.

the goal

The goal of our initial project was to build a search optimized website that would be search engine friendly, had an appealing design, and allowed Hanover Outdoors to scale up the content with an eye on adding an ecommerce engine in the future.

what we did

We worked with Hanover Outdoors to develop a content outline of all of the content they wanted to add to their website. We did keyword research to determine a good starting set of keywords and then we worked the content to accommodate the target keywords. We worked with Kevin Cross to develop the visual design for Hanover Outdoors and from his designs, we built the templates and then the final website. The new site was launched in Dec of 2006.

highlights

• site search engine which updates itself nightly
• built and validated for HTML 4.01 Transitional

visit hanover outdoors

back to portfolio