SEO & Analytics

Search Engine Optimization

Search engine optimization is the art of selection and manipulation. Select the best keywords to draw in the users most likely looking for your goods or services; manipulate your website and other online resources to best influence the search engines so they give your website the best rank possible for the target keywords you’ve chosen. I use a very clear process that takes the guesswork out of choosing appropriate keywords to bring in your target audience.

Analytics & Reporting

Analytics are the yardstick for measuring many aspects of your website.  With analytics you can learn

  • Unique Visitors
  • Advertising ROI
  • Mobile Tracking
  • Link Tracking
  • Goal completion
  • Sales Funnels
  • Social Media influence
  • Competitor Comparisons
  • Keyword Ranking
  • and much more!

With analytics we can get a good sense of how your visitors found your website and how they use it. With this information we are better armed to make adjustments to your website to achieve goals.

I provide monthly reports chock full of great information.

Other Services

I offer a few other special services for those times when you just gotta know.

Keyword Research: search keywords aren’t worth much if you can’t compete for them or if they bring in the wrong visitors. Find out what the right keywords are for you.
Site Audits: a well tuned website has a much better chance of earning rank in the search engines and letting users get to what they’re looking for. Find out what’s holding your website back with this comprehensive report that not only identifies what’s wrong but what to do about it.
Competitor Analysis: Ever wonder what your competitor is up to online? There is a lot we can learn about your competition through a bit of digging.
Social Media Strategy: It’s one thing to have these tools freely available but it’s another to use them in a constructive way with a measurable strategy. Need we say more?